Communication on the frontline: institutions need an organisational shift
Among the several stakeholders that took part to PERCEIVE Final Conference, we asked Matteo Salvai, Communication Officer at European Commission (DG REGIO), to share with us some thoughts on Cohesion Policy communication and on the relevance of PERCEIVE research, from the point of view of EU institutions.
What’s your major concern with today’s Cohesion Policy communication?
One of my major concerns is that Cohesion Policy actors should undertake an organisational shift, considering communication as an integrated part of the programming and project cycle.
Also, more investment in original and professional communication would also help the organizations to increase their reputation and would eventually turn in a better of delivery of the funds.
Why do you think PERCEIVE project is important in today's scenario?
I believe PERCEIVE project has been relevant as it explored a rather uncharted territory: the link between Cohesion Policy and the European identity and values.
Understanding the entangled relations between what the EU does on the ground and what the EU stands for as a global player is pivotal in bringing the European project forward.
PERCEIVE Final Conference on 19 June in Brussels
Does Europe feel European? Time to find out. PERCEIVE team is preparing to share the latest results of research with policy-makers and stakeholders in Brussels, on 19 June. The final conference will be the closing event of PERCEIVE project and it will be a great occasion to discuss project findings and hear the feedback from EU professionals and citizens.
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by BAM! Strategie Culturali | 09/11/2018
"Strengthening European identity through Cohesion Policy" Conference in Bucharest
by BAM! Strategie Culturali | 25/10/2018