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Vienna University of Economics and Business

Vienna, Austria

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Partner description:

Since its foundation over 100 years ago, WU Vienna University of Economics and Business has grown to be the largest university of its kind in the European Union and now has close to 24,000 students. Its ambition is to become one of the leading institutions worldwide in business and economics research, and to teach with an international perspective and a global reach. WU claims triple accreditation by EQUIS, AACSB, and AMBA, the three most respected accreditation agencies, and its academic programs place consistently well in numerous international rankings.

What they do for Perceive:

The WU Research Institute for Urban Management and Governance will lead two specific research activities. A first activity aims at evaluating the effectiveness of EU communication strategies around its regional policies and cohesion projects. The main goal is to understand whether or not EU’s communication efforts generate positive effects in terms of media presence, citizens’ awareness and appreciation, as well as a sense of identification with the EU and the European project. In order to accomplish these objectives, interviews with practitioners and members of civil society, on the one hand, and rhetoric and semantic analyses of EU publications, websites, and social media, on the other, will be conducted. A second activity aims at understanding the different meanings assigned to European cohesion and European identity. We will analyze discourse from different kinds of traditional and new media in order to reconstruct topics (e.g., immigration, development, innovation, or resilience), frames (e.g., immigration as a threat or opportunity), and sentiments (e.g., anger, empathy, or indifference) which altogether will give us an idea of the ‘media space’ of, and for, EU policy and identity. We will use topic modeling and other semantic-analytical tools to develop propositions about the impact that discursive practices in the media – and the rhetorical strategies employed – exert on citizens’ identification with the EU project and appreciation of regional policies.

Academic Staff:

Markus Hoellerer

Department: Institute for Organization Studies and Research Institute for Urban Management and Governance

Title: Phd / Full Professor

Role in PERCEIVE: Lead of WP3

Bio

Markus A. Höllerer is Professor for Public Management and Governance at WU Vienna University of Economics and Business, affiliated with the Research Institute for Urban Management and Governance and Senior Scholar in Organization Theory at UNSW Australia Business School, Sydney. His work is broadly anchored in the phenomenological tradition of organizational institutionalism.

email: markus.hoellerer@wu.ac.at | Personal Website

Renate Meyer

Department: Institute for Organization Studies and Research Institute for Urban Management and Governance

Title: Phd / Full Professor

Role in PERCEIVE: Lead of WP5

Bio

Renate E. Meyer is the Chair of Organization Studies at WU Vienna University of Economics and Business, permanent Visiting Professor at the Department of Organization, Copenhagen Business School and Co- Director of the Research Institute for Urban Management & Governance at WU. Her research focuses on changing forms of organization and governance, translation of novel management ideas, role identities, and urban governance challenges.

email: renate.meyer@wu.ac.at | Personal Website

Vitaliano Barberio

Department: Research Institute for Urban Management and Governance

Title: Phd / Post-doc researcher

Role in PERCEIVE: Participation mainly in WP3 and WP5

Bio

Vitaliano Barberio is post-doc research assistant at the Research Institute for Urban Management and Governance at WU University of Economics and Business, Vienna. Previous academic affiliations are with the University of Bologna (IT, PhD), Carnegie Mellon University, (USA, visiting) and University of Lugano (CH, Junior Research Fellow). His research focuses on the relationships between European policy and the emergence of European identity and identification, organizational and other collective identities.

email: vitaliano.barberio@wu.ac.at | Personal Website

Latest journal contributions by Vienna University of Economics and Business

Our workshop with the Local Managing Authorities in Burgenland, Austria: the partnership principle and an interesting paradox in Cohesion Policy appreciation

02/10/2018 | Vienna University of Economics and Business | Workshop | WP1, WP2, WP3, WP7

Our workshop with the Local Managing Authorities in Burgenland, Austria: the partnership principle and an interesting paradox in Cohesion Policy appreciation

PERCEIVE workshop in Austria was organized in Eisenstadt (Burgenland region) with the participation of local stakeholder organisations, including representatives of the local managing authority (LMA), the Fachhochschule Burgenland, the local government, and of social partners such as labour or industrial associations. Read further to find out the results.

Can the EU embrace the emotional language of social media in public policy communication?

12/03/2018 | Vienna University of Economics and Business, University of Bologna | Research | WP3

Can the EU embrace the emotional language of social media in public policy communication?

The increasing importance of social media is challenging the boundaries of public policy communication in the European Union. How can institutions deal with the immediacy of criticism and get out of the ivory tower? We just delivered a report on the role of new media in EU funded projects. Read more to find out the state of the art, our early suggestions and download the report curated by Vienna University of Economics and Business and the University of Bologna.