Does the message get across? Improving the communication of European Structural and Investment Funds (ESI)
Last week at the European Week of Regions and Cities, which gathered thousands of participants from all over Europe, communication has been at the centre of the stage. The lack of awareness on Cohesion and Regional Policies among citizens is becoming an issue that needs to be tackle. Why the most local and tangible European policies are not even known by Europeans?
The European Week of Regions and Cities is a four-day event that takes place every year since 2003 during which cities and regions showcase their capacity to create growth and jobs, implement European Union cohesion policy, and discuss the importance of the local and regional level for good European governance.
As we’ve seen with Brexit and the Catalan situation, regional level may prove quite important for Europe. As we mentioned elsewhere (our case-study regions, cities vs countryside) PERCEIVE Project has a regional focus too and we decided to dive directly into this European event to dig deeper into the topic.
Why do European citizens not know about European projects’ impact? Davide Baruzzi, Project Manager at BAM! Cultural Strategies, tells us how PERCEIVE is going to approach the study of Cohesion Policy with innovative digital and engagement tools.